John Ploetz Bloggin

John Ploetz

John Ploetz Bloggin

Everyone has their own perception of what is timely. Maybe it’s because we all have a unique internal clock. Some of us have our own internal clock that runs like a finely tuned Swiss watch; for others when they decide they’re good and ready is when they show up for an event or meeting; and then for others still it’s a mix depending on their mood that day. When it comes to different situations people should be aware of what is the “time” norm aclocknd what is each individual’s need and/or desire when it comes to dealing with time. Here are some things to think about with timeliness.

1. Responding to social media. Social media moves and changes quickly. If you want to be relevant and current with the message dialogue then you need to do a quick turnaround with you r response. But always be aware that sometimes people put info out there not necessarily for a response or to start a dialogue, but to simply make a statement; in that case you may be hard pressed to get a timely response or a response at all for that matter. Your response then, becomes a simple acknowledgement to the writer that you’ve seen the posting. In that instance time isn’t important.

2. Attending a business meeting. Always be a few minutes early. That way you can size up your surroundings and feel relaxed and confident when the meeting starts.  Depending on the meeting location, you also pick the most comfortable spot or most advantageous seat at the table.  Also, you’d rather have the other person apologize to you for being late than you apologizing to them for being late.

3. Attending a party. Unless it’s a sit down dinner set for a specific time, you can always feel free to come a few minutes late or when you’re good and ready. Keep in mind though people do remember those who arrive early and those who arrive late.

4. Responding to mailed info. The nature of mail suggests that the person who sent you the mail isn’t in a rush for a response. Mailed info can allow you a little extra time to get your response out. But don’t be rude and forget to respond altogether; and always respond by a response request date provided in the correspondence.

5. Business responses. When it comes to business it isn’t about your time frame. You need to respond on your customer’s time frame or schedule. Understand what their expectations are in terms of a response time. Respond in the same manner that your customer initially contacted you unless your response requires a different message medium. For example an e-mail message should be responded with an e-mail message.

6. Personal responses. Responses to personal messages are more on your time. But if you want to keep those relationships in good order don’t wait too long to respond.

7. Be aware of a person’s “time” cues. If you aren’t sure how much time a person has for a meeting or when they expect a response, ask them. Otherwise listen to them for hints about their personal time clock. Remember rigidly punctual people have less tolerance for mismanagement of time, whereas people who aren’t as time sensitive are more open to liberal use of time.

8. Take control of time as needed. Don’t be afraid to manage time usage as you see fit. Don’t be afraid to speak your mind and let others know you have limited time to meet or to talk. People will respect you more in the long run for being open with them.

Timeliness is really relative from one person to another. You can really set your own rules on how quickly you respond or when you arrive. But keep in mind that others also have expectations. So make sure to sync your time clock with others when needed.

John Ploetz

John Ploetz Bloggin

As the Joker said, “Why so serious?” When he says that phrase we wonder what sinister thoughts and deeds come along with the laughter. His tone is ominous and foreboding; he’s taunting us to our core. Seriously though, why do we have to be so concerned about adding laughter into our life? Sure we have to be serious enough to work to pay the bills, provide for our families and strive to accomplish our goals. But, a little laughter, for that matter, a lot of laughter in your life makes life more enjoyable. Most of us tend to be serious from the moment we wake up until we go to bed. Why not try for one full day, to infuse a little laughter in it.

1. Begin your day with a laugh. Think about something funny. Then just try to start laughing. See if you feel more relaxed and in a better mood, after your laugh. If you can’t laugh at least smile at yourself in the mirror.

2. Laugh with someone during the day. Find someone you can share a funny story or joke with. See if you can share a moment of laughter together. Does it make you feel closer to that person? Do you feel more comfortable interacting with that person now?

3. Laugh with yourself. You don’t need to laugh “at” yourself. Laugh with yourself about something during the day that seems funny to you. Does that make you feel more comfortable with yourself; more confident acknowledging something funny that you hadn’t previous thought about?

4. Find something humorous in what you do. Look at yourself and find something humorous in your daily tasks or life. Laugh or at least break a little smile about what it is you do that makes you laugh. Does this give some new meaning to your life or make you question what changes might help improve your life?

5. End your day with a laugh. Round out the end of your day with a little laughter. Think back and see if there isn’t some humor that you’ve found along the way that comes to mind. Then, stand in front of the mirror and laugh.

See you went through an entire day creating laughter as you went. Didn’t that make your day more enjoyable? Now try it on a daily basis. You’ll find that you’ll look forward to each new day a little differently; and find it a challenge to make someone else laugh during the day too. Just make sure to infuse the proper amount of seriousness as needed.

John Ploetz

John Ploetz Bloggin

Marketing professionals know that putting together marketing isn’t an easy simple process. There is no one size fits all marketing plan that you can magically put in place to capture all your potential customers. Just recently a new survey came out showing that 62% of consumers say social media has no influence whatsoever on their purchasing decisions ( Marketing Land survey about reliance on social media ) So what do you do if you’ve been loading your marketing focus up on social media? No need to panic; that’s still 38% of the public that’s interested in your marketing message. Hopefully those are the people who are interested in purchasing your product or service.

Seriously though, other marketing options do exist. Why do marketers feel that they must use social media to the exclusion of other types of media? There are marketing alternatives to social media that can also be effective, depending on the type of product or service you are selling. Marketing isn’t about going with trends, it’s about being creative, doing your homework, and using all the marketing options at your disposal to get in touch with the broadest potential customer base possible. Marketing media options that don’t rely on social media have taken a back seat lately, but might be effective marketing options for you. They won’t replace social media marketing, but they might help round out a marketing campaign. Here they are in their broadest categories.

1. Hard cover yellow or white pages. Depending on your product and customer base, there are still people that use hard cover yellow and white pages. Not everyone is comfortable on a computer, ipad or cell phone. Large numbers of baby boomers still feel more comfortable with low tech or no tech traditional marketing to get information on products and services.

2. Newspaper or magazine marketing. Look for niche publications that cover an audience that includes your potential customers. Keep in mind that you need to assess whether your likely sales numbers from this marketing media will cover your initial expense to place the ad and get you a nice rate of return to boot.

3. Mailed marketing pieces. Fewer companies are mailing out marketing pieces. A well crafted marketing postcard might be just what you need to get above the noise. Turn it into a seasonal or monthly campaign and you might really get above the noise.

4. Old fashioned marketing referral requests. Ask for a referral from each customer you do business with. It seems simple, but most companies don’t ask for a potential new lead when they are completing a sale. If your customer is not willing to give a referral think about why they aren’t. If you’ve provided a good product or service, your customer should be willing to refer a new customer to you.

5. Let loyal customers help you sell your product or service. Don’t underestimate word of mouth from your loyal customers. Give customers incentives to bring in new customers. Make the incentive plan easy for your customers to use, understand, and worth their while. Give a customer a gift card to a local restaurant or local business as part of the incentive. Showing you support the community shows you want to maintain roots in the community.

They say old fashions never really die they just get reborn with a new twist. Maybe it’s time that we take a closer look at some of the low tech old school marketing media ideas that we dropped for social media. New twists on some old marketing media might help us to get in touch with a potential customer base we’ve been ignoring recently.